THE BEST SALES PLOY EVER

....I bet you thought I was going to tell you how to sell tons of books, didn't you?  Well, it's nothing to do with that!

This is it.

Weightwatchers desserts

They are about 130 calories each (lots of different sorts, my current favourite is the strawberry meringue).  They come in packs of two, and they're GORGEOUS.


The clever sales ploy is putting them in packs of two.

You're trying to lose some weight and you see them in Morrissons and you buy them.  At only 130 calories they can't do any harm, can they?  Later on you eat one, and if you're quite strong willed you save the other one until the next day.  Then, because they're so lovely, next time you're in the supermarket you buy two packs of two; maybe the strawberry meringue, and the chocolate brownie.

Back at home you're not quite so strong willed as the day before, and this time you eat one after dinner, and the other one from the packet a few hours later, whilst watching telly.  Next day you remember how lovely they were, and eat the third one at lunch time.  Followed by the fourth one at about four pm, because they're only 130 calories each, and that's quite reasonable for an afternoon snack, isn't it?

You have now eaten 520 calories worth of zero nutrition, probably extra to the calories you would have otherwise eaten had you not discovered Weightwatchers desserts.

 Thus, you don't lose any weight.

Thus, you resume the diet the following Monday.  Diet resumed (in your head, anyway) you know you'll need low calorie ways to satisfy your sweet tooth.  So, whilst in the supermarket buying all your diet food, you buy a packet of Weightwatchers desserts, promising yourself that you will only eat one per day after dinner.  Of course, you don't.

And so it goes on.

I can see myself buying these lovely, wretched little things forever.