A certain rock star said, in his autobiography, that when he started out he just kept telling himself that he was a rock star, kept behaving like one, dressing like one, until, one day, he became one.
I've just read a tweet in which someone claimed to be 'the author taking Amazon by storm'. When I clicked on the link to have a look at this storm, I found that the book was at number 51,000 +. Yeah, they're really queuing round the block for that one, aren't they?
Then I realised that this claim had made me click on the link, and also take a brief look down the reviews. Perhaps not such a daft thing to claim, after all?
Still didn't buy it, though.
This seems like an appropriate opportunity to mention my fab idea. I want to open a bowling alley and advertise it as having "hundreds of lanes". I shall call it "Hyperbole".