Note: since writing this, over two years ago, my attitude to this has mellowed slightly, as I realise that some people give bad reviews to a book for reasons other than it being crap!
My last post on here was about accepting bad reviews. I've written in the past about how I disagree with the 'culture of encouragement' that can give fairly average writers the false impression that they are likely to win the next Booker Prize, and also about whether or not authors should comment on reviews at all (I don't think they should). Since then, I've had discussions with other writers about whether bad reviews are cruel and unnecessary, and whether the reviewer should give constructive criticism (including suggestions of how a flaw might be improved).
I've also just read an article in the Guardian about some group on Goodreads that 'outs' bullying authors who snap back at reviewers. It suggested, amongst other things, that the group was as bad as the bullying authors. I haven't looked at the group, but I imagine I would agree. I did actually see one of these groups on Goodreads and almost joined, just out of nosiness, to see what it was all about, but stopped myself in time!
http://www.guardian.co.uk/books/booksblog/2012/jul/19/literary-feuding-sinks-new-low?CMP=twt_gu
It all seems a tad like the playground, to me.
This is my view on the subject:
The purpose of a review is to tell the reading public what you thought of a book, to advise them whether or not to read/purchase it. If you didn't like it, you have the right to say so. If you (ie, the author) puts something out for sale/on show, you must expect criticism. The purpose of a review is not to give an author feedback. To most people, your book is a product, for sale, and that is all. I know it doesn't feel like it when you've slaved over it for nine months, but that is how the reading public sees it. I'm sorry if that sounds a bit harsh! If you want feedback on your work, there are plenty of creative writing/critiquing groups you can join.
The self-published book market gets bigger and bigger all the time - some of the stuff therein is marvellous, and would probably have been taken up by an agent/publisher in different times. Some of it is very good, some quite good, some just okay. Some of it is dire; those manuscripts that made the agent say "Jesus H Christ, what IS this crap?" are now appearing on Amazon, along with five star reviews by the author's mates. Sometimes, people need to be told not to give up the day job.
It's a bit like The X Factor and similar shows; people who couldn't sing a note would be told by Simon Cowell, forget it, you can't sing; they would be seen outside the audition room in tears, saying "but everyone (read: my family and close friends) tells me I've got a brilliant voice! It's all I've ever wanted to do!"
Yes, but you can't sing, love. Desire to do something doesn't necessarily mean the talent is present. I'd love to be able to paint wonderful landscapes. I can't, though. I'd love to be an actress. If I ever tried, I suspect I might be fairly average. No-one can tell you you mustn't write if you enjoy it, or that you mustn't publish your work, but once you put it 'out there' it WILL get commented on.
People are entitled to their point of view. It is not the responsibility of the reader (who doesn't know you from Adam) to give you helpful suggestions that might help you improve your work. Having said this, if I don't think a book is much cop, I won't review it; knowing how it feels to get a particularly vicious bad review, I wouldn't want to bestow that feeling upon anyone! Furthermore, I do understand that some reviewers might have their own issues with the writer him/herself, or indeed with any writers who have managed to finish a novel. They might make comments that seem unnecessarily cruel, for a variety of reasons. And yes, it's frustrating when the reader just doesn't 'get' what you were doing with the story; however, you can't tell someone how to read a book. All this, however, is another subject.
Every time you tweet or write on Facebook that a certain film or TV programme is rubbish, you are, in effect, giving a bad review. Yet I imagine some of those 'bullying' authors have done just that, many times.
Another thing to consider is whether your first novel should be your debut....